Recently, I have seen a lot of comments and posts about this shirt that was offered in stores and online by the Gap. Designed by Mark McNairy as part of Gap’s limited GQ collection, it generated a lot of controversy and was ultimately pulled from shelves and stores. I learned about it via Facebook over the weekend and it went viral amongst Natives and First Nations members online.
Today I read an article on Salon (link above, my iPad isn’t the best for writing posts) about it all. Between the responses I’ve seen from Gap and the designer, I don’t really feel like they have offered an actual apology. For instance, Gap apologizes to anyone who “might” have been offended. Well, clearly there WERE a lot of people offended! It just sounds like a watered-down PR approach, not like they are particularly sorry or concerned. Disappointing.